Product Rebrand
Sending Love
Objective: Reposition a product from its original industry to a new one, including a different market purpose and target audience.
Solution: Sending Love originally functioned as an answer buzzer. The new function allows users to record a personalized message on the button and play it out loud when pressed. The button can then be sent through the mail to anyone. Sending Love is a great way to keep memorable audio messages from loved ones forever.
Target Market: Sending Love is meant for anyone who wants to send a thoughtful message to someone special in their life. A perfect way for people to express their affection for others regardless of the distance. Whether it be a loved one or significant other, Sending Love will be sure to show you're thinking about them.
2022
Original Product:
The original product was an answer buzzer.
Product Rebrand:
Sending Love packaging and message recorder.
Sending Love message recorder inside the packaging.
Backside of the Sending Love packaging.
Open Sending Love packaging with the message recorder inside.
Open Sending Love packaging with the message recorder outside.
Bottom side of the Sending Love packaging.
Sending Love packaging die-line.