Environmental Typography
2000 Block of Central Ave St. Petersburg, FL
Objective: Choose one city block to photograph in St. Petersburg, Florida, and document the surroundings with images and typographic messages found on the chosen block. Capture all the details to create multiple compositions using the original imagery to design visual compositions that accurately communicate the mood and essence of the location.
Design Concept: 2000 Block of Central Ave St. Petersburg, FL
Find a fresh and funky vibe on Central Avenue, where small businesses – and the passionate, creative people who own them – create an artsy and authentic local experience. There are many ways to get around from biking and e-scooters to the Central Avenue Trolly and SunRunner. Along Central Avenue, you can spot murals and find vibrant boutiques, shops, galleries, restaurants, and bars.
2022
Environmental Typography book cover featuring a storefront's stickers and address number.
Environmental Typography project brief and a photo of storefronts and outdoor dining.
Photo collage of Central Avenues signage, modes of transportation, and storefronts.
Photo collage of Central Avenue murals and signage.
Word collage mimicking Central Avenue signage and modes of transportation.
Word collage mimicking Central Avenue signage and modes of transportation.
Photo and word collage highlighting typographic messages found along Central Avenue.
Photo and word collage highlighting a Creative Loafing news stand and the Central Avenue trolly.
Photo and word collage highlighting local storefronts along Central Avenue.
Photo and word collage highlighting signage found along Central Avenue and the year it was established.
Back and front covers of the Environmental Typography Book.