Background: A locally established coffee company founded by Dave and Susan Ward in 2008. They created this business because they discovered nothing beats coffee made from freshly roasted beans. “Brew Good, Do Good” is their motto and mission, meaning all of their coffees are sourced through relationships with small lot farmers and women-owned co-ops. This allows customers to be able to give back with their purchases. There are many small business coffee shops within the community, putting the company in constant competition. Despite the competitors, Buddy Brew won the Small Business of the Year award in 2021.

Objective: Encourage people to purchase Buddy Brew coffee to support making a difference in the world.

Target Audience: The typical customers of Buddy Brew are millennials or any person who drinks coffee. Also, anyone looking for a place to get work done in a calm setting with food and drinks available.

Promise: With every purchase, you are able to give back and make a difference in the world.

Support For Promise: Buddy Brew lives up to its mission “Brew Good, Do Good” by always ensuring to pay well above “fair trade” prices so farmers can thrive. Their goal is to invest in their local communities and promote sustainability by improving farming standards. By supporting these less fortunate farmers, Buddy Brew is beginning a cycle of improvement in which the coffee farms will be cleaner and more efficient, and produce a better product.

Key Message: When you buy products from Buddy Brew you’re helping the world become a better place.

Tone of Voice: Uplifting.

2022